The Sterling is so conveniently located in George Avenue in Broadbeach. Broadbeach offers a great combination of sunshine, golden beaches and excellent shopping, making it a very popular location. Broadbeach is loaded with amenities, known as the Gold Coasts shopping and dining mecca, there is everything from department stores, designer labels, major chains and specialty stores, as well as anything your heart desires when it comes to dining, from Australian fusion, Japanese, Indian, Thai, Italian and much more.